+15Years in design
+4Industries led
iFDesign Award 2026

Hello

— It’s Priya, a design leader for the AI world

Head of UX Design, eCommerce Marketing at ADT. I lead teams that make complex technology simple and human.

Scroll down
Portrait of Priya Duraikannu in glasses and a cream blazer
(Info)

I’m a design leader who helps teams turn complex technology into simple, trusted experiences for an AI world.

15+ years across retail, healthcare, consumer goods and home security. I build strong teams, clear strategy and results you can measure.

About me
(Leadership)

Leading in the AI era

AI changes the tools. People still need clarity. This is how I lead through that shift.

  1. 01

    People decide

    AI suggests. People stay in control of the next step.

  2. 02

    Show the why

    Clear, honest answers that people can trust.

  3. 03

    Scale with systems

    Design systems and handoff that help teams ship faster.

  4. 04

    AI in the process

    AI for research and prototyping, so teams spend time on judgment and craft.

(Values)

What I bring

User-centered

Innovation

Start with real people, then iterate fast.

Strategic

Impact

UX strategy tied to business goals.

Empowering

Talent

Build and grow A-class design teams.

A culture of

Curiosity

Room to try new ideas and learn.

Priya leading a design workshop with her team
15+Years leading design across 4 industries
(About me)

Every problem is a canvas.

I lead UX at ADT. Before that, I led AI and enterprise platforms at PepsiCo and grew design teams at Sam’s Club, where our AI and robotics work won an iF Design Award.

“Priya leads with clarity, sets high standards, and mentors her team.”

(Experience)

Where I’ve led

ADTNOWHead of UX Design, eCommerce MarketingNow
  • Lead UX across ADT.com and ADT Blu.
  • Took over design leadership from BCG and built out the Blu design system.
  • Set up handoff and design review for the team.
PepsiCoSenior Manager, Product DesignBefore ADT
  • Led design for an AI platform.
  • Led the AI negotiation platform.
  • Built the enterprise homepage for PepsiConnect.
  • Led the applications for business development representatives (BDRs).
Sam’s ClubDirector, Product Design2017–2025
  • Led Café Reinvention, Scrubber AI concepts and inventory innovation.
  • Built and scaled an A+ UX team across Fresh, Inventory and Backroom.
  • Led the Fresh digital transformation.
Meridian Health PlanLead Product Designer2014–2018
  • Led the ATLAS shared healthcare claims platform.
  • Designed Medicaid, Medicare and Marketplace websites.
CovisintUI Designer2013–2014
  • Designed cloud tools for Hyundai Motor America.
State of MichiganProgrammer Analyst2008–2010
  • Built websites and portals for education and healthcare services.
(Selected work · 2017–2026)

Case studies are private.

They include confidential results and screens. Enter the password, or ask me for access.

Enter password Request access
  • AI & robotics · iF Award01
  • Café & service design02
  • Backroom & inventory03
  • Pharmacy & healthcare04
  • Design systems05
(Contact)

Let’s talk.

LinkedIn